Video promotions is a fast growing marketing channel for entrepreneurs owing to its high level of customer engagement. More than half of marketers consider the choice of video marketing as the best so far with a high return over investment. Reports have it that 73% of consumers have preferences for videos on social media that are entertaining.
Eighteen videos per month are published by businesses online to meet the high demand for video content by consumers. Consequently, this leads to a growing demand for efficient and reliable video editing software.
With the quality and the high number of video editing software available, entrepreneurs have a huge choice on what type of software to use for their video editing that meets the demand for high quality.
However, many questions are being asked about what free video editing software are the best in the market. It is our delight to expose you to the best of the editors for your video editing needs.
Can a Free Video Editor be Good Enough for a Business?
Yes, why not? Free video editing software is just as good as the premium software. You can cut, trim and do a whole lot of editing works with your videos using these editors. You are provided tools to get the basic editing you need to be done for your videos.
Most free editing software is the starting point for any beginner because they are easy to use and introduce them to the basics of video editing.
The only limitations of free video editors are the restrictions from advanced editing feature. Typically, most video editing software provides versions which will enable you to do most editing processes efficiently.
You may not need to upgrade if you find the best among them to work with. You should do your initial research well to find free video editing software that is reliable.
What Should You Consider When Choosing Free Editing Software for Videos?
What separates good video editing software from the bad one is the difference in features. Features are everything to consider before choosing a video editor to use for your video editing.
Features let you understand what you can do with the software. What are the capabilities? Can you cut, trim or merge videos with it? What can you do or can’t be done with the software?
This and many other questions should be provided answers to when considering what free video editing software is appropriate for you to use for your video marketing campaign to come out successful.
You should look out for its user-friendliness. It should be easy to use. Consider how flexible it is.
Compatibility is yet another feature to look out for. What platforms can it work with? There is a variety of video editing software that is made for desktop and a few are usable only on a mobile. Find that out.
The Benefits of an Online Video Editor
There are so many benefits to derive from using online video editing software. They let you do your video editing software easily online. They present very intuitive user interfaces that anyone can use.
Using online video editing software gives you the privilege to upload your video and carry out your editing process effectively while also having good control of the entire editing process.
Online video editing software gives the privilege to edit videos quickly on the go. There is no device or location limitation for online video editing software. If you have a computer with an Internet connection anywhere, you’re set for your editing.
Online video editors allow for collaboration with other members of the team. With an Internet connection and a computer to work with, you can connect with others elsewhere for collaborative work.
The 10 Best Free Video Editing Software
Blender is a good free video editing software compatible with Windows, Linux and Mac. It is open source software. That means anyone can alter the codes to meet a specific need.
The completely free video editing software was initially built to be a 3D animation suite. Today, it comes with a useful video editor that is sufficient to meet most video editing needs.
Using this tool, you can cut and splice videos. More advanced video tasks like masking can also be carried out using the tool. For this, you can consider it a very flexible video editing tool that both advanced users and beginners can find useful for their video editing requirements.
Here are the great features contained in this user-friendly tool:
- Syncing, waveform visualization, audio mixing, scrubbing
- Chroma vectorscope, live preview, histogram displays, luma waveform
- Transitions, speed control, filters, adjustment layers, keyframes, etc
- About 32 slots for adding audio, video, images, and effects.
- Great for advanced users who have 3D animation projects
- Have more on tutorials that are focused on 3D animation/modeling
- The extensive list of features makes it difficult to learn how to effectively use the software.
- There are limited resources on the video editing aspect
Shotcut is a free video editing software for Mac, Windows and Linux users. Like Blender, it is open source software. When you download it, you can access the features and make alteration if required to meet your needs.
Shotcut supports many video formats making it a great utility tool to help your video editing process. Though initially designed to be used for Linux, however, it can still stand as a quality video editor.
Its timeline editing and 4K HD resolution are two outstanding features of the tool. You may not find the 4K resolution feature in most free versions of the software. Another good feature is that it doesn’t require uploading or importing your videos into the editor. This is great for those who have large files of videos to work with.
- Comes with Native timeline editing and 4K resolution support
- Its quirky interface can be a put off for some people.
3. HitFilm Express
HitFilm Express is offered for both Mac and Windows users. The video editor contains every basic feature you’ll ever look for in a video editor. You can carry out splicing, audio editing and trimming effectively with this tool.
It can be considered fully packed video editing software with a whole lot of features provided to work with. Advanced users, in particular, will find the software very useful for their editing process.
Examining the components of the free package, you’ll discover it is packed with more than 180 special effects.
Learning on the software can be fun because the tutorials are very interactive and also engaging. They are based on Hollywood movies such as Star Wars. To start using this software for free, you’ll be required to allow access to your social media profile.
Here are the lists of the features you can access on the software:
- Compositing tools
- Layers and masking
- Video and audio filters
- 3D video support
- Advanced cutting tools
- A highly professional video editor
- To learn the interface takes some time
Compatible with Linux, Windows, and Mac computers, Openshot is another great free video editing solution. It is also open source software.
The software is easy to use owing to its drag and drop features. Though similar in design features to iMovie video editing software, there are more additional features included in this tool. This includes unlimited layers and audio mixing features.
It is a combination of both advanced and simple features; this is clear on its interface. You have real-time previews when transitions are created between clips.
Here are its vital features:
- Unlimited layers/tracks
- Compositing, watermarks, image overlays
- Clip resizing, trimming, scaling, rotation, snapping and video transitions cutting with real-time previews
- Advanced timeline
- Title templates, subtitling 3D animated titles, title creation
- It offers unlimited layers and is open source
- There are not many video tutorials
5. DaVinci Resolve
This software is available for Windows, Mac and Linux users. It is quite advanced. Though it is packed with many video features, the interface is very intuitive. You can do all sort of things using this software. You can slice, trim and as well correct color.
If you’re looking to add 3D and 2D titles to your video, this is the right tool to use. For its advanced features, entrepreneurs with more advanced projects will find the free version of this software the best deal.
Some of its unique features are:
- Audio mastering
- Advanced trimming
- Color correction
- Multicam editing
- It has a very intuitive interface and fascinating color correction
- Its large feature-base makes it somewhat overwhelming
- Not every tutorial is free.
This is Mac-based free video editing software. Users of the Mac computers will find this software included in the operating system. You’ll find one similarity in the intuitiveness of this software just like other Mac-based video editing software.
The interface comes with a drag and drop feature to make using it an easy one for anyone who uses the Internet. You don’t need any special skills to get things done with this software for your editing requirements.
If you own a Mac, you can use this tool as a training ground for video editing skills. Here are some of its amazing features:
- Video trimming
- Audio editing
- Split screening
- A library containing pre-made transitions
- 4K resolution support
- Very easy to learn and use
- Features may be quite limited for advanced users
- Render and Import times may be slow
Smartphone users who love the art of video editing can also find very good free video editing software to work with. Here are some:
Splice is an amazing and easy-to-use free video editing software tool for iOS users. Whether you use an iPhone or iPad, you will find this great tool as the needed help for your video editing activity.
The interface of this application makes it easy to learn. With only a few taps on the screen, you can cut your videos and edit them. The large collections in the library of the app provide you with some quality sounds to enhance your video quality.
- It is very easy and simple video editing software to use.
- It is platform-restricted as it is only for iOS users.
8. Adobe Premium Clip
This application is designed to work with both Android and iOS users. Video editors know this software very well for making video editing. The app can be used as a standalone app and is as well found in the famous Premiere Pro product.
You can add music from your device or add them in from the library collection of the website. You can implement auto-correct color and carry out transitions using this application when you need one done before sharing your videos.
You can choose between the automatic and the free-form of this software for your editing needs. The freeform allows you to have control while the automatic mode hands over control to the software to carry out the editing process for you.
- It is simple to use
- Some fundamental functions are lacking such as the ability to rotate clips.
Horizon is a great and versatile video editing tool for both Android and iOS users. This app allows users to capture their videos horizontally regardless of the position of the phone. Footage shot using this app captures the image horizontally, no matter how the phone is tilted.
Just consider this app as the type that watches your back when capturing videos. It puts everything in the horizontal alignment even when you forgot to.
- It is very easy to use
- The version on the Android end is not as advanced as the iOS version.
This free video editing software comes from the staple of GoPro. With this app, you can auto trim. Manual editing is also possible with Quik.
The automatic capability of this video editing software makes it stand out. It can implement transition and search the video to locate great moments. If you want your editing done fast, this is the tool to adopt.
- Powerful auto-editing functions
- Offers less editing control
No matter what video editing software you’re going to choose, know that there is a tool out there that will have your back. Videos have become an integral part of online marketing today. Just be clear about what you want from your promotional videos and choose the appropriate software.