Setup Your Store

setup-your-store

Setting up an e-commerce store begins with the very first step – building your store. You can build your online store as quickly as possible if you know how and where to start.

The speed at which you get things done depends on the number of components you want to be implemented. There is a load of things you can do to customize and set up your store.

To start with, you can focus only on the most important at first and add extras as you expand. This article is intended to provide the help you need to get started with the essentials in setting up your store.

1. Give your Store a Name

store-name

Choose a name that is catchy. Consider a name that you can pronounce. Don’t spend all the time trying to figure out a name. The more intuitive and self-explanatory a name is, the better. The ‘Business Name Generator’ application is a good tool you can consult to help with some names.

2. Sign Up for a Free Shopify Account

shopify-store

Shopify will help you build your online store. Things are a lot easier today with setting up a store for your business with Shopify. With only a few clicks, you can set up your Shopify account in a matter of minutes. All the back-end works and maintenance is done for you.

Load the Shopify website:

  • Click on the ‘Start your free trial’
  • Input your store name
  • Click “Create your Store”

With Shopify, you get a 14-day free trial making it a good way to figure out the platform and whether you can deal with it.

3. Choose a Theme for your Store

choosing-shopify-theme

A theme is an essential part of building your online store. Go to the Shopify Theme Store and select a theme. You can access many free themes. It is recommended that you go with a theme that won’t require many changes. Some notable themes are Supply, New Standard, and Simple.

Click on “Start with this theme” after you finally decide the right one for you. Consider what products you’re going to be offering on your store and make sure the theme matches your store and brand.

How to Improve the Look of your Theme

You can edit your theme the way you want it to look. Simply navigate to Online Store. Find Themes and click on the Customize Theme.

On the sidebar to the right, you can locate sections of the theme. These can be the header, footer, body sections, and others. Tweak each section as you are able to and would like them to look, as well as what they’d contain, and see how it looks different from the previous.

You don’t really need to make any changes though, but this step will give good insight into what you can do with customization in the future.

4. Add Your Store Logo

choosing-store-logo

You can build your online store without a logo but having a symbol makes it more professional, and will make your brand and store name more memorable.

Add a logo if you have one already designed. If not, input the name of the store in the Shopify Logo Maker. You can use the Logo Maker application for Android as an alternative. Play around with the design until you have something suitable for your store.

5. Get the Content of your Standard Pages Ready

store-content

Every aspect of the store has its own unique content style. The standard pages are a very important part of your store that must be in place to launch the store. They pass on vital information.

The pages include About Us, Privacy and Return Policy, Terms & Conditions, Contact Us and Shipping and Delivery details.

To create these pages, go to Online Store, then Pages and finally Add Page.

1. The About Us page – where people learn about you and the business. Make it brief and interesting. It can encourage customers to make a positive decision to buy from your store.

2. Contact US – have a visible contact link on your store for customers to communicate with you. Your contact page can include a postal address, emails, a phone number or forms. You can also add an app for a live chat.

3. Shipping and delivery information – put the important delivery information on a clearly outlined page. You can adopt those from reliable e-commerce stores.

4. Policy Pages – include important policy pages such as Return Policy, Refund Policy, Privacy Policy, and Terms & Conditions on specific pages. To specify them on Shopify, navigate to Settings, Click on Checkout and scroll down to the various policy sections to create each policy.

6. Incorporate a Payment Processor

Payment-Processor

Link a payment gateway to start collecting your money for you. Shopify Payments is recommended. You can also add PayPal, credit card payments, and more.

7. Make Adjustments to Shipping Settings

free-shipping-settings

Free shipping is one incentive for customers to want to buy from you. Probably the strongest one, along with discounts. You can adjust the free shipping options if your supplier is making the delivery free for you or if you want to carry the price of shipping to increase sales.

On your store, go to Settings and click Shipping. Delete all zones that are not international and adjust the international location rates to Free. You can change your settings later on and set them however you wish.

8. Set Up the Billing Information for your Store

shopify-settings-billing-information

Before the launch of your store, your billing information will be required to complete building your online store. Remember, the first 14 days is a free trial on Shopify. So, you won’t be charged until the period is over.

Go to Settings, Click Account and input your billing details. This can be done by any payment method you prefer.

You’re done! You now have an e-commerce store to become a full-time dropshipper. Indeed, it is that easy.